Built. Funded. Stalled?AI surfaces data. It has never carried a number.You need an external revenue partner, not another tool.
The tools are not the problem. The data is not the problem. Most funded startups have more information than they can act on and more opinions than they can align.
What is missing is not another signal. It is someone who can look at the full picture, tell you what is actually true, and help you decide what comes next.
That clarity comes from someone who has been inside the motion, felt where it breaks, and lived what it takes to get a startup from one stage to the next.
The revenue motion already existed. The problem was that it was leaking. Diagnosed the break across ICP, pipeline, onboarding, conversion, and retention, then rebuilt the motion end to end. The result was 172% ARR growth, 43% stronger trial-to-paid conversion, and 28% lower churn.
No program. No pipeline. No playbook. Built a revenue engine from zero that generated 30% of total company customers. Created a global ecosystem partner program across the Americas, EMEA, and APAC that contributed $3M+ in referred revenue and established a repeatable path from first traction to scalable growth.
Diversified pipeline creation through new growth channels and strengthened ecosystem partnerships across the Americas, EMEA, and APAC. Led an events-based demand generation motion that generated 35% of total MQL volume while helping scale the revenue motion from $17M to $75M ARR.
The founders I work with are generating revenue and still sense that their growth is not keeping pace with what they know is possible.
Something in your revenue motion is silently misaligned.
A product launched well but adoption never followed.
Pipeline looks healthy but deals are slowing.
Marketing metrics looked strong. Revenue did not follow.
Customers are leaving earlier than they used to.
Your best accounts are not expanding the way they could.
Quiet misalignments compound. Another quarter on the wrong problem is not just lost time. It is lost momentum and lost revenue.
That is where I come in.
I have spent my career building revenue motions. Not advising from the outside. Inside. Running revenue functions, owning growth targets, sitting in rooms where the data said one thing and the story said another.
Revenue problems rarely begin where founders are looking.
The dashboard shows symptoms, not the source.
The lead volume masking an ICP problem
A retention number masking an onboarding failure.
A full pipeline hiding a conversion problem.
That experience is not something you can prompt. It is judgment forged inside rooms where the stakes were real, the consequences showed up in people's lives, and knowing what to do next was the only thing that mattered.
That is what I bring to every engagement. Not a framework. Not a deck. A clear read on what is actually happening, and a path to what comes next.
AI makes more markets accessible. It has no lived experience of cultural buying signals, global stakeholder alignment, or the identity shift that happens when a company expands past its home market.
Global expansion creates complexity. Complexity creates blind spots.
North America, where market saturation makes differentiation non-negotiable.
Extensive US PLG experience helping companies enter the competitive US market.
EMEA, where trust, consensus, and regulation influence marketing, data, and adoption.
APAC, where innovation moves quickly but trust is still earned differently.
Revenue-generating partnerships built across North America, EMEA, and APAC.
Founders bring me in when growth crosses borders because markets are built by people before they are built by numbers.
Global ambition changes the revenue motion.
"Dee is the rare kind of person who runs toward chaos instead of away from it. She built our startup program from nothing, navigated ambiguity with confidence, and has the highest emotional intelligence of anyone I have worked with. That combination, strategic clarity and the ability to bring every stakeholder into alignment, is what makes her exceptional. Any team would be lucky to have her."
SENIOR LEADER, B2B SAAS
The dangerous part is not just that growth stalls. It is that the team keeps moving.
Marketing keeps launching. Sales keeps chasing. Product keeps shipping. Everyone looks busy while the revenue motion gets harder to fix.
The cost is not just lost revenue. It is your time, your team's energy, and the compounding growth you never get back.
Book a Revenue Clarity Call.
One conversation to find out if we are the right fit. One engagement to map exactly where your revenue motion is falling short of the growth you know is possible.
No obligation. No pitch. Just clarity.
This engagement is built for founders who have real traction, real revenue, and a real sense that their growth is not keeping pace with what they have built. If that is you, the call is worth thirty minutes.
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